Resume
Jeff Fuhrman
Marketing Operations · Analytics · Digital Strategy · Albany, Oregon
Professional Summary
Marketing strategist with experience spanning marketing operations, analytics, digital strategy, web and application operations, e-commerce and education. Skilled in validating marketing data, building repeatable campaign and measurement systems, coordinating work across multiple businesses, and translating complicated findings into prioritized action.
Core Capabilities
- Marketing Operations
- Marketing Analytics
- Campaign Operations
- GA4 and Looker Studio
- HubSpot and CRM Reporting
- Paid Search and Paid Social
- Programmatic and Geofencing
- SEO and Web Performance
- Conversion Tracking
- Attribution
- Process Design
- Cross-Functional Coordination
- AI-Assisted Research and Workflow Design
Professional Experience
Marketing Strategist
May 2019 to PresentPeak Industries · Lancaster, Pennsylvania · Hybrid/Remote
Marketing strategy and operations across a portfolio of technical B2B businesses. The role spans marketing analytics, campaign operations, paid media, SEO, content, CRM systems, web performance and cross-functional implementation.
- Build and manage marketing analytics, measurement and reporting across multiple businesses and websites.
- Plan, execute and evaluate paid-search, paid-social, programmatic and location-based campaigns.
- Develop campaign systems connecting CRM data, landing pages, forms, email workflows and attribution reporting.
- Monitor SEO and web performance and translate findings into prioritized implementation work.
- Audit conversion actions, tracking requirements and data-quality problems.
- Coordinate creative, sales, technical and external partners across campaign execution.
- Use AI-assisted research and workflow design where it improves analysis or reduces repetitive work.
Application Administrator & Web Content Specialist
May 2014 to April 2019The Hershey Company / System One · Hershey, Pennsylvania
Supported internal web applications, customer-order automation, content publishing, employee training and web measurement within a large enterprise environment.
- Co-managed a standardized customer-order automation and template-generation process.
- Maintained automated forms and customer information used by sales teams.
- Provided application support and training to employees nationwide.
- Edited and published consumer research and insights for an internal web application.
- Collected and organized web metrics using WebTrends, Urchin and Google Analytics.
- Curated a weekly internal newsletter covering company updates, consumer insights and trends.
Software Specialist & PC Deployment Technician
December 2013 to May 2014The Hershey Company / System One · Hershey, Pennsylvania
Supported a large employee technology transition through software training, troubleshooting and data-migration coordination.
- Trained employees on Windows, Microsoft Office and workplace communication tools.
- Assisted with hardware, software and peripheral troubleshooting.
- Supported the transition of employee data and software during PC upgrades.
Teacher
August 2010 to August 2013South Western School District · Hanover, Pennsylvania
Developed and delivered eighth-grade mathematics instruction, aligned curriculum with state standards and worked in an inclusive co-teaching environment.
- Developed daily and unit plans for eighth-grade mathematics.
- Designed curriculum aligned with state standards.
- Worked in an inclusive co-teaching environment.
Teacher
January 2009 to June 2010Spring-Ford School District · Pennsylvania
Assumed daily classroom responsibilities and documented student performance and behavior for returning teachers.
- Assumed classroom teachers' daily instructional responsibilities.
- Provided feedback on student performance and behavior to returning teachers.
Selected Accomplishments
- Diagnosed and quantified a GA4 traffic anomaly, cross-checked it against crawler and security data, escalated the issue and validated the outcome after technical controls were implemented.
- Built a multi-site conversion audit and shared inventory covering forms, phone actions, campaign actions, verification items and webmaster handoff.
- Managed paid-search structure, messaging, landing-page alignment and conversion tracking for a displayed quarter with 67,113 impressions, 15,683 clicks, 23.37% CTR and $0.87 average CPC.
- Managed and analyzed a HubSpot webinar program, coordinated promotional creative, and reviewed campaign, email, form, workflow and attribution reporting.
- Translated multi-site SEO findings into prioritized implementation workbooks and content-cleanup workflows.
- Planned and measured programmatic and geofencing campaigns using foot-traffic data.
- Edited existing video material into a focused product video and used the finished asset in paid-social distribution and campaign reporting.
Technology
Education
West Chester University of Pennsylvania
2004 to 2008Bachelor of Science in Education · Secondary Education and Teaching · Political Science
Additional Credentials
Listed in professional history.
- Middle Level Mathematics Education Certification, Grades 7 to 9
- Microsoft Technology Associate Certification