Jeff Fuhrman · Albany, Oregon
Marketing Operations & Analytics Strategist
Campaign Operations · Digital Strategy · Marketing Technology
I connect campaigns, systems, and data to make marketing easier to measure, manage, and improve.
View and download résumé
What I do
Marketing Operations
Campaign management, CRM reporting, performance analysis, and cross-functional coordination.
View examplesAnalytics & Measurement
GA4, reporting, data quality, attribution, and conversion tracking.
View examplesPaid Media, Creative & Campaign Measurement
Paid search, paid social, location-based media, campaign creative, conversion tracking, and CRM analysis.
View examplesSelected work
Three projects to start with
Each shows the problem, my responsibility, the approach and what the evidence supports. Full case studies are on the Selected Work page.
Marketing Operations
HubSpot Webinar Campaign System
A webinar program managed end to end in HubSpot: segmented registration, email, creative and campaign reporting.
Read the case study
Analytics & Measurement
Improving GA4 Data Quality
Finding and separating automated traffic in GA4 so reporting reflects real visitors.
Read the case study
Paid Media, Creative & Campaign Measurement
Paid Search: From Campaign Execution to CRM Evidence
Paid search that improved click-through rate while lowering cost per click, checked against CRM records.
Read the case studyContact
Let's talk.
Interested in marketing operations, analytics or digital strategy work? Email or connect on LinkedIn.